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Featuring

Hype & Dexter Logo

Featuring

Google, Hype & Dexter and Synapse Search Logos

Google Ads, AI and Automation

Join Google, Synapse Search and Hype & Dexter for a night of conversation-sparking insights, networking and nibbles.

Google Ads and search marketing is changing. Fast. Hear directly from Google about the latest innovations in Google Ads, Google Shopping and how machine learning, AI and automation are reshaping the way we market to our customers.

Learn how leveraging these emerging features and technologies can sharpen your search marketing impact and boost ROI.  Tickets are limited to 60 so grab your spot today. 

WHEN
6pm, 28 November, 2018

WHERE
The Common
1 Faraday Street, Level 1, Suite 7
Parnell, Auckland

The Speakers

Aleksandra Wocial – Google 

Strategic Partner Manager at Google Sydney working in Google Marketing Solutions Team. Responsible for identifying, building and growing partnerships in Australia and New Zealand. Aleks is a search engine marketing and advertising expert and is passionate about tech, media and travelling.

Ryan Watkins – Hype & Dexter

As the Managing Director of Hype & Dexter and the former MD of GrabOne and Data Insight, Ryan has proven himself as a leader and visionary in businesses of all kinds, from start-ups through to the corporate sector, for over 10 years. He has managed massively successful e-commerce and data enterprises – and lead sales teams across a variety of industries. 

Justin Sanan – Synapse Search

Justin leads Business Development @ Synapse. Having worked across small to medium business, blue-chip brands and digital agencies, Justin knows what it takes to Grow, Optimise and Understand the impact digital has on business. Intrigued by the connection of technology, digital and people, his approach ensures maximum ROI and our clients are never left out in the digital cold.

The Agenda

6:00 - 6:20pm
Drinks and Nibbles
Meet the team from Google, Hype & Dexter and Synapse Search
6:20 - 6:40pm
AI and Machine Learning for Everyone
From real world applications set to change society, to making AI and machine learning accessible to all, Google is leading the way.

Aleksandra Wocial – Google

6:40 - 7:10pm
Google Ads new SMART Features
How data, machine learning and Google’s new SMART features allow marketers a deeper, more holistic understanding of consumers needs, intent and context - in every moment - across every device.

Aleksandra Wocial – Google

7:10 - 7:20pm
Break
7:20-7:40pm
Automating your Marketing – A 2019 guide
It’s time to treat buyers like people, not numbers on a spreadsheet. Automation helps people achieve business goals through communicating with customers in a more tailored, personalised and empathetic way.

Ryan Watkins – Hype & Dexter

7:40-8:00pm
Smarter Business: Where Technology meets Humans
Often the biggest challenge in business is avoiding distractions that take away focus. While there are a range of technologies to help get the job done, how do you leverage them; where and when needed. Rather than get lost in the noise.

Justin Sanan – Synapse Search

8:00pm
Drinks and Nibbles