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Featuring

Hype & Dexter Logo

Featuring

Google, Hype & Dexter and Synapse Search Logos

Google Ads, AI and Automation

Join Google, Synapse Search, D&P and Hype & Dexter for a night of conversation-sparking insights, networking and nibbles.

Google Ads and digital marketing is changing. Fast. Hear directly from Google about the latest innovations in Google Ads, Google Shopping and how machine learning is being leveraged to maximise your results.

We’ll also hear about ‘conversational AI’ (D&P), marketing automation (Hype & Dexter) and how these are reshaping the way we engage with and market to our customers.

Learn how leveraging these emerging features and technologies can sharpen your  marketing impact and boost ROI.  Tickets are limited to 100 so grab your spot today. 

WHEN
6pm, 21 February, 2019

WHERE
The Common
1 Faraday Street, Level 1, Suite 7
Parnell, Auckland

 

The Speakers

Aleksandra Wocial – Google 

Strategic Partner Manager at Google Sydney working in Google Marketing Solutions Team. Responsible for identifying, building and growing partnerships in Australia and New Zealand. Aleks is a search engine marketing and advertising expert and is passionate about tech, media and travelling.

Ryan Watkins – Hype & Dexter

As the Managing Director of Hype & Dexter and the former MD of GrabOne and Data Insight, Ryan has proven himself as a leader and visionary in businesses of all kinds, from start-ups through to the corporate sector, for over 10 years. He has managed massively successful e-commerce and data enterprises – and lead sales teams across a variety of industries. 

Justin Sanan – Synapse Search

Justin leads Business Development @ Synapse. Having worked across small to medium business, blue-chip brands and digital agencies, Justin knows what it takes to Grow, Optimise and Understand the impact digital has on business. Intrigued by the connection of technology, digital and people, his approach ensures maximum ROI and our clients are never left out in the digital cold

Siddharth Dave – D&P

Sid is a serial entrepreneur and has co-founded multiple companies in New York and back home in Auckland, such as Starvo, Hive and Dave & Patrimonio. Through these ventures, he has used artificial intelligence & predominately conversational AI profusely and is currently working to increase the adoption of Artificial Intelligence within New Zealand through education & implementation.

The Agenda

5:50 - 6:15pm
Drinks and Nibbles
Meet the team from Google, Hype & Dexter, D&P and Synapse Search
6:15 - 6:40pm
The Art of 'Conversational AI'
What is 'conversational AI', why is it important for today's enterprises and what determines success for a 'conversational agent'. (Intrigued? We know we are)

Siddharth Dave – D&P

6:40 - 7:20pm
Google Ads new SMART Features
How data, machine learning and Google’s new SMART features allow marketers a deeper, more holistic understanding of consumers needs, intent and context - in every moment - across every device.

Aleksandra Wocial – Google

7:20 - 7:30pm
Break
7:30-7:55pm
Automating your Marketing – A 2019 guide
It’s time to treat buyers like people, not numbers on a spreadsheet. Automation helps people achieve business goals through communicating with customers in a more tailored, personalised and empathetic way.

Ryan Watkins – Hype & Dexter

7:55-8:20pm
Smarter Business: Where Technology meets Humans
Often the biggest challenge in business is avoiding distractions that take away focus. While there are a range of technologies to help get the job done, how do you leverage them; where and when needed. Rather than get lost in the noise.

Justin Sanan – Synapse Search

8:20pm
Drinks and Nibbles