Synapse is an Auckland based Search Marketing company, we create SEO and PPC campaigns that intelligently connect your customers to your business.
Search Engine Optimisation (SEO) connects you with customers actively searching for your products or services online. If your website is not visible on the top half of Google, your competitors could be. We make sure potential customers find you.
Position 1-5 on Google receive 77% of organic clicks. Ranking in these top positions can result in a significant increase in traffic, sales and leads.
SEO provides quantifiable results. We track every aspect of your campaign; increases in rankings, traffic and conversions, giving you a clear picture of return on investment.
Effective SEO can be one of the most cost-effective marketing strategies as it targets customers actively looking for your products and services online – without having to pay Google for every click.
At Synapse there are no ‘Fixed Term Contracts’, just our expertise. With no fixed term contracts, it is up to us to prove our value to you each month.
Synapse Search’s expertise has been finely tuned through delivering SEO and Adwords campaigns for multiple brands within the Umbrellar Group, and delivering more than $20,000,000 in revenue every year.
We do SEO differently. We’re on top of the latest trends, tools and techniques – and we have the results to prove it.
Talk to us about how we can help you connect with your customers online.
We deliver end-to-end SEO strategies using our experience, your data, world-class analytics tools and best-practice.
A strong backlink profile with quality links & brand mentions remains a primary search ranking factor. We take an ethical ‘white hat’ approach to acquiring links.
You need a solid foundation for SEO. We perform deep site audits to create next-steps in improving your website.
More searchers (especially on mobile) are looking for local businesses online. Local SEO and platforms like Google My Business can help you stand out in the search results.
To connect with your customers you need to ensure that the right content appears on Google for the right searches.
Control how your brand appears in the search results. Online reputation management shapes public perception of an organization by influencing online information.
At Synapse we take the time to know your business and to understand your customers. We look at who your customers really are, and what they are searching for.
We then set about serving relevant content to them, content that answers their questions, right where they are searching.
We take a scientific, commercial and analytical approach, following clearly defined and 100% transparent processes. SEO should never be a dark art and we don’t expect you to pay for something you don’t understand.
At Synapse we’ll make sure you do.
Your data tells an important story – we use data-driven SEO tools like Google Search Console, Google Analytics, Arefs and SEMrush.
Of course any SEO agency has access to the same tools, but very few integrate them with our on-boarding and competitive analysis process to gain a holistic understanding of your business, your products, your customers, what they are searching for and how you are positioned online relative to your competitors.
This is the foundation for every campaign that we work on.
Everything starts with people. If we don’t understand your audience, then how can we help give them the experience they want?
We focus on capturing the voice of the customer to discover their unique needs, pain points, and motivations to determine how best to position your brand to solve their problems and meet their needs.
The end result will be a set of keywords or key phrases to target, but, more importantly we focus on how we connect the right content with those same keywords.
They say imitation is the sincerest form of flattery. If Google already loves one of your competitors, why can’t they love you instead?
We analyze what your top ranking competitors are doing in Google, and reverse engineer their strategies and techniques.
Matching our discovery and research phase with the competitive landscape helps us create a strategy appropriate to your sector, your objectives and your budget.
Every SEO campaign is different.
What works for a local brewery, may not work for a multi-national insurance agency. This why we don’t offer cookie cutter campaign packages.
When you connect with Synapse, we take the time to understand you, your business and your industry. We then develop a completely custom SEO plan that will deliver the ROI we have signed up to.
Once your SEO campaign is live, we continuously tweak and optimise the strategy to ensure your campaign will always be ahead of the curve.
We’re fully transparent when it comes to your SEO campaign.
We create a Google Drive folder for every client where we share every file, idea or change to your campaign.
This means there is no confusion about what work is being done, and you are informed of everything, at every step of the way.
We leave nothing to chance when it comes to executing your campaign, and are in constant communication with you about ideas, tactics and strategies.
There’s no point running an SEO campaign if you aren’t going to track what’s working (and what isn’t).
With our detailed and comprehensive reports you know exactly what’s happening with your SEO campaign and the return on your investment against KPI’s.
The team at Synapse has been delivering Search strategies for brands within the Umbrellar Group for the last four years. We like to let our work speak for itself.
