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Pay Per Click (PPC)

The ultimate arena of mathematical science & creativity – For us it is not just about communicating the right message, but it is also about understanding your audience and getting you in front of them.

Learn, develop, optimise, repeat

We are not your typical Pay Per Click (PPC) management company. With a focus on analytics and data-driven marketing to develop unique strategies that will align with your PPC campaign objectives, Synapse helps clients expand their reach and increase sales opportunities using PPC advertising and integrated marketing.

Professional PPC Management

Standard

This package is ideal for small businesses that spend between $301 - $2,999 a month on AdWords.
$550/ mo
Starter Plan +
  • Unlimited Keywords
  • Unlimited Ad Changes

Professional

This package is ideal for businesses that spend between $3,000 - $9,999 a month on AdWords.
$900/ mo
Standard Plan +
  • Regular Contact - 1 hour max per month via email
  • Ad Split Testing & Optimisation
  • Conversion Tracking*
  • Optional - Retargeting Missed Conversions*
  • Optional - Display Campaign (+$500)

Optimised

This package is well suited to most businesses that spend $10,000 and above a month on AdWords.
$1,300/ mo
Professional Plan +
  • Optional – Tailored Mobile Ads
  • Regular Contact – Monthly meeting to discuss results & actionable insights
  • Ad Split Testing & Optimisation
  • Bid Strategy & Modifiers
  • Optional – Display Campaign (+$1,250)
  • Demographic Testing

Connect With Starter

We’ve launched a great entry level AdWords starter plan that we can setup, plan and execute for you. It designed for simplicity and even includes $300 /mo of AdWords spend.

Starter

This package is ideal for start-ups that wish to trial AdWords. $300 /mo AdWords credit included.
$500/ mo
  • Setup by a Google Certified Professional
  • Digital Reporting (monthly)
  • Monitoring
  • Tweaking

Phase 1 – Setup

We've developed an in-depth & grown-driven process to increase your visibility using AdWords. Here's what we start with:
1. Keywords
2. Competitors
3. . Copywriting
4. Conversion
5. Execution
6. Landing

The first step is to identify which keyword phrases your prospects are searching on search engines (example: Google) to research and shop for your products and services. We will conduct in-depth keyword research to identify the best possible keyword opportunities.

Next we’ll review your competitors angling to discover which keywords, ads, and landing pages are already working in well for you, and for competitors in your niche.

During this step we will also conduct research on your key competitors to benchmark you against them.

The third step is to draft your ad copy to make sure your ads, offer, and landing page are all in-line with the intent of the keywords we found during steps 1 and 2.

 

The fifth step is to install conversion tracking, so we can measure the number of leads and sales generated directly from your campaign (example AdWords). Conversion tracking needs to be installed so we can calculate your return on investment (ROI) and see exactly which ads are profitable.

*These steps are not available for all packages.

The final step is to set up your campaign and ensure the correct settings are in place. For example, we’ll ensure your network targeting, geo-targeting, device targeting, ad extensions, and conversion tracking are all correct.

We leave nothing to chance when it comes to executing your campaign, and are in constant communication with you to approve or disapprove ideas and strategies.

(opWe provide insights to create your landing page(s). A landing page is the page the prospect “lands” on after clicking your ads. A good landing page will convert more visitors into leads and sales. Note: Additional charges applicable for this step.

 

Phase 2 – Ongoing Optimisation

We will manage and optimise your ad campaign(s) to maximize your return on investment (ROI). The way we approach this is by testing, analysing, and optimising. Then we repeat them, again and again and again.
1. Bid & Budget
2. A/B testing
3. Consulting
4. Reporting

We will edit your bids and budgets to maximize your ROI.

We are also comfortable using DoubleClick, Kenshoo, or Marin. If none of these will do the job for your business, then we can also investigate another third-party bid management solution as per your business requirements.

* These steps are not available for all packages.

 

We will test different ads to improve the ad click through rates as part of the management service. A/B split testing is the process of testing two different versions of ads i.e. version A vs. version B to see which one performs better over time.

*These steps are not available for all packages.

We will provide recommendations to improve your campaign performance. This includes your lead generation, sales and follow-up processes. Also, we constantly test out which keywords are working at the same time as searching for new opportunities. Our goal is to continually improve your advertising ROI.

 

We will provide monthly reporting to show you your campaign performance, as well as analysis and new ideas to continually improve performance.

Why Synapse for AdWords?

We’re on top of the latest trends, tools and techniques – and we have the results to prove it.

  • Dedicated Account Manager
  • More Conversions (Higher ROI/ROAS)
  • Higher E-commerce Sales Growth
  • International Search Experience
  • Strategic Planning
  • Increased Lead Generation
  • Exposure in Your Target Market (Local to Global)