Paid Search meets Machine Learning

We combine the best tech with creative thinking, to connect you to your customers, using targeted Google Ads powered by machine learning.

Paid Search meets Machine Learning

We combine the best tech with creative thinking, to connect you to your customers, using targeted Google Ads powered by machine learning.

Industry-leading technology

Our ads platform uses predictive algorithms to manage your Google Ads campaign. Continually self-optimising, it gets smarter and more efficient every day, maximising your budget and ROI.

Results with Machine Learning

10 Percent Decrease in Cost Per Click
decrease in

Cost Per Click

18 Percent Decrease in Cost Per Acquisition
decrease in

Cost Per Aquisition

10 Percent Decrease in Cost Per Click
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Conversions

Results with Machine Learning

10 Percent Decrease in Cost Per Click
decrease in

Cost Per Click

18 Percent Decrease in Cost Per Acquisition
decrease in

Cost Per Aquisition

10 Percent Decrease in Cost Per Click
increase in

Conversions

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Strategic expertise

Our team becomes part of yours, partnering to create a Search plan and custom ad content, executing campaigns that deliver against your marketing goals.
Strategic Paid Search Expertise

Why machine learning?

Rising consumer expectations are forcing brands to become more relevant and deliver more tailored and personalised experiences.

Machine learning provides marketers with the data analysis and predictive capability to unlock insights into customer behaviour that would not have been achievable otherwise.

Download our ebook to find out how you can leverage machine learning in your business marketing.

We do Search Differently

At Synapse, we do SEARCH differently. We’re on top of the latest trends, tools and techniques – and we have the results to prove it.

Synapse Search’s expertise has been finely tuned through delivering SEO and Google Ads campaigns for multiple brands within the Umbrellar Group, and delivering more than $20m in revenue every year.

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How We Work

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Audit

The first step in any search strategy is to benchmark current campaigns and performance to identify opportunities to maximize return on investment.

Strategy

We'll present findings from the benchmark along with an end-to-end search strategy focused on delivering improvements in ROI and agreed Key Performance Indicators.
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Management + reporting

100% transparent, real time paid search reporting to ensure that we are delivering on campaign objectives and hitting pre-defined key performance indicators.

Optimisation

Ongoing and real time Bid & Budget Management with Machine Learning – minimise over-bidding for clicks and over paying for conversions and ultimately drive a greater Return on Investment.
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We believe your Search marketing dollars should work as hard as you do. NZ businesses of all sizes and budgets, deserve to tap into the power of machine learning. We know marketing plans are not one-size fits all, so let’s find your ideal Search strategy.