In-Depth Guide to Rich Snippets

Rich snippets make it possible for the information contained on web pages to be better understood by search engines. The term is used to refer to the structured data mark-up which can be...
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In-Depth Guide to Google My Business

Google My Business (GMB) is a free tool that allows small business owners greater control over the way in which their businesses appear in Google Maps and Search. You’ll learn...
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Everything you need to know about Pay Per Click Advertising in New Zealand

Businesses need to engage in different forms of marketing to alert their prospective clients to their existence. Doing this requires a lot of effort and putting of smart strategies in...
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How to Use Google Analytics to inform Your Digital Marketing

The relevance of online marketing continues to grow as more brands have experienced groundbreaking growth after committing to different internet advertising strategies. The importance of search engine optimisation has become...
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social media marketing strategy new zealand

A Step by Step guide to building an effective .nz Social Media Strategy

Social media has quickly grown to become an integral part of the internet. It has evolved from a platform for connecting people to become an important business tool that helps...
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seo strategy new zealand

Creating an Effective Search Engine Optimisation Strategy for Your Online Brand

Every serious business needs a winning Search Engine Optimisation (SEO) strategy. Businesses are becoming increasingly aware of SEO, however, there is more that goes into optimising your content for SEO...
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Future proofing your Digital marketing: Link building the right way

Making a website grow and gain a strong online presence requires smart digital marketing strategies. A lot of input from different online marketing categories can be combined to propel a...
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Effective Email Marketing in the 2018 Digital Landscape

Email marketing might be one of the oldest digital marketing techniques, but it’s not lost its power yet. It continues to be a leading marketing strategy. According to the 2018...
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copywriting guide nz

The Definitive Guide to Copywriting for the New Zealand Market In 2018

Copywriting has been touted as the next big career. The ability to spin words into powerful tools to convince otherwise indifferent people to take action is a talent which a...
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mobile marketing nz

Your Guide to Building a Mobile Marketing Strategy for your Startup

In a world where 80% of internet users own a smartphone and mobile platforms, such as smartphones and tablets host about 60% of digital media time for users in the...
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Pay Per Click: 101 – A Complete Guide to Pay-Per-Click Marketing Basics

Pay-per-click marketing can be a tough nut to crack for a beginner, and even experts can have a hard time with it every now and then. PPC is complex and...
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In Depth Guide to Schema

Schema is structured data or microdata, added to your HTML to improve how search engines read your web pages. Today’s SEO requires it be included as part of the influential...
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mobile seo

In Depth Guide to Mobile SEO

Google recently sent notifications to Google Search Console owners warning about the ramp up of to the Mobile Index and the increasing utilization of the Googlebot Mobile crawler. The Mobile...
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In-Depth Guide to Local SEO

If you run a small business, and aren’t making the most of local SEO, there’s a good chance you are restricting your business’ potential to reach a larger number of customers. Why? According...
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Optimise Your Website To Gain Mobile Featured Snippets

Top performers in Google’s new mobile snippet hub share some common characteristics. Mimicking these things can help you get your content featured as a mobile snippet. In this article, we’ll...
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The Future of Organic Search

The Future of Organic Search

Google are constantly making adjustments to their search engine ecosystem, and it’s expected that any Search Marketing agency worth their salt not only keeps tabs, but keeps ahead of the...
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Just Another AdWords vs SEO Article

AdWords vs SEO is an old debate that has raged between in the digital marketing field for years. One will always say that the other is worse, and will scream...
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What does an SEO provider actually do?

“So you work at an SEO company? So… what is it you guys actually do?” This is by far one of the most frequently asked questions when I tell someone...
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4 Strategies to Get the Most Out of Your Google Shopping Ads

Google Shopping campaigns are a great way to drive more sales on your e-commerce store. However, you’ll face fierce competition in almost every product niche, so you need to know...
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Local vs. Organic SEO: What’s the Difference?

Almost every website needs to attract traffic from search engines if it wants to grow. That means you’ll have to work on its Search Engine Optimization (SEO). The problem is...
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3 Steps to Completely Optimize Your Google My Business Listing

You’ve probably noticed that a lot of businesses list their locations, contact information, and more with Google. That way, when you look them up, you don’t need to hunt for...
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3 Local SEO Strategies for Small Businesses

These days, if you run a small business, you need to have an internet presence in order to both survive and thrive. If you’re not online, the only people who...
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The New Social Media Alternatives to Facebook

If you want to escape from the big five (Facebook, Twitter, Instagram, YouTube and Pinterest) and their predatory data- thieving ways, there are alternatives. These options may not have your...
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