Google My Business Reviews – Using Plugins to increase your trust, authority and conversions

Your Google My Business reviews are a valuable source of validation of the quality of your business and the products or services you provide. If you’ve spent significant time and...
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Strategy vs. Tactics

When you’re building a digital marketing strategy for your business, it’s important to understand the definition and differences between strategy and tactics. And failure to invest time and effort into...
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How to Create a Google Shopping Ad Campaign (In 3 Steps)

Sometimes when you look up a product using Google, you’ll see some listings directly from other websites, which include prices. Those are called ‘Shopping campaign’ ads, and learning how to...
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4 Ways You Can Use Social Media to Provide Excellent Customer Service

Social media is good for more than just sharing pictures of cats and promoting your business. It can also be a powerful tool to help you keep customers happy. In...
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4 Strategies to Get the Most Out of Your Google Shopping Ads

Google Shopping campaigns are a great way to drive more sales on your e-commerce store. However, you’ll face fierce competition in almost every product niche, so you need to know...
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Local vs. Organic SEO: What’s the Difference?

Almost every website needs to attract traffic from search engines if it wants to grow. That means you’ll have to work on its Search Engine Optimization (SEO). The problem is...
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3 Steps to Completely Optimize Your Google My Business Listing

You’ve probably noticed that a lot of businesses list their locations, contact information, and more with Google. That way, when you look them up, you don’t need to hunt for...
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3 Local SEO Strategies for Small Businesses

These days, if you run a small business, you need to have an internet presence in order to both survive and thrive. If you’re not online, the only people who...
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The New Social Media Alternatives to Facebook

If you want to escape from the big five (Facebook, Twitter, Instagram, YouTube and Pinterest) and their predatory data- thieving ways, there are alternatives. These options may not have your...
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Spend Time On CRO Because It’s The Cherry On The SEO Cake

You’ve created a lovely website, you’ve optimised it for search engines, you’ve paid for advertising and people are flocking to your site in droves! But, no-one is buying anything. Why?...
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15 SEO Mistakes To Avoid

SEO used to be a bit of a dark art, but Google constantly revises algorithms and has made it a far more reputable. However, the relentless updates mean you need...
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4 Paid Search Mistakes You Didn’t Know You Were Making

Search engine marketing is constantly at the pointy end of technology developments. It’s constantly changing the goal posts. First the influx of mobile device use, now the use of voice...
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How To Combine Facebook Ads and Email Marketing For Better Conversions

Historically, email has been the marketing strategy that gave the best ROI. However, social media now is becoming more effective. Here’s how you can combine them to create the ULTIMATE...
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How To Use Eventbrite To Manage Your Event – A Full Guide

Eventbrite is the world’s largest event and ticket management system. It offers excellent functionality and a host of benefits that will make your event a success. This makes it the...
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website speed optimisation

Need for Speed: Increase Your Website Conversion Rate

It’s clear that more and more business is being done online in our fast-paced world, and keeping up with your customer expectations is integral to your bottom line. Perhaps you...
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Is your Business Ready for the Voice Search Revolution

Voice search has been on a steady but gradual rise for the last few years. That growth is predicted to accelerate over the next 12 months and become what has...
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Your Guide to What’s Hot in SEO in 2018

If you are looking to dominate Google’s search results this year look no further, we’ve got you covered with up to date and practical SEO strategies to ‘start as you...
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Link Building in 2018: Still critical for organic rankings and growth

It’s no secret that ethical or ‘white hat’ link acquisition remains one of the most important (but typically poorly executed) components of effective SEO.  It requires a range of marketing...
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91% of Content Gets no Traffic from Google! Are you in the 9%?

Almost 91% of content online gets no Google traffic. Why? And more importantly – how can you make sure your content sits in the 9% that gets noticed? In this...
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In-Depth Guide to Rich Snippets

Rich snippets make it possible for the information contained on web pages to be better understood by search engines. The term is used to refer to the structured data mark-up which can be...
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Google My Business Reviews – Using Plugins to increase your trust, authority and conversions

Your Google My Business reviews are a valuable source of validation of the quality of your business and the products or services you provide. If you’ve spent significant time and...
Read More

Strategy vs. Tactics

When you’re building a digital marketing strategy for your business, it’s important to understand the definition and differences between strategy and tactics. And failure to invest time and effort into...
Read More

How to Create a Google Shopping Ad Campaign (In 3 Steps)

Sometimes when you look up a product using Google, you’ll see some listings directly from other websites, which include prices. Those are called ‘Shopping campaign’ ads, and learning how to...
Read More

4 Ways You Can Use Social Media to Provide Excellent Customer Service

Social media is good for more than just sharing pictures of cats and promoting your business. It can also be a powerful tool to help you keep customers happy. In...
Read More

4 Strategies to Get the Most Out of Your Google Shopping Ads

Google Shopping campaigns are a great way to drive more sales on your e-commerce store. However, you’ll face fierce competition in almost every product niche, so you need to know...
Read More
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