Category

Uncategorized
A good SEO strategy should cover both on-page and technical SEO factors. Yet an SEMrush study found that a significant number of websites are still plagued with technical SEO issues. It’s a best practice to regularly perform an in-depth technical SEO audit on your website to make sure that search engines are able to crawl and index your pages...
Read More
Analyzing the customer journey is pivotal to conversion optimization. But how do you track user journeys in a way that is digestible, visual, and useful? With funnels, of course! Funnel tracking in Google Analytics is one of the best ways to identify—in detail—where you’re going wrong. I’ll show you six funnel features in Google Analytics to...
Read More
Sometimes when you look up a product using Google, you’ll see some listings directly from other websites, which include prices. Those are called ‘Shopping campaign’ ads, and learning how to use them can give you a leg up on the competition. Usually, search engines just send visitors to your website, and it’s up to you...
Read More
Social media is good for more than just sharing pictures of cats and promoting your business. It can also be a powerful tool to help you keep customers happy. In order to do that, however, you’ll need a crash course on how to tackle customer service via social media. Managing customer expectations on social platforms...
Read More
Google Shopping campaigns are a great way to drive more sales on your e-commerce store. However, you’ll face fierce competition in almost every product niche, so you need to know how to make sure the money you spend on ads is put to good use. If you know what you’re doing when it comes to...
Read More
Almost every website needs to attract traffic from search engines if it wants to grow. That means you’ll have to work on its Search Engine Optimization (SEO). The problem is that SEO is a broad field, so breaking it down into multiple categories can help you make better sense of it. Broadly speaking, you can...
Read More
You’ve probably noticed that a lot of businesses list their locations, contact information, and more with Google. That way, when you look them up, you don’t need to hunt for a website to find the information you need. All of this is possible thanks to a service called Google My Business (GMB). With GMB, you...
Read More
These days, if you run a small business, you need to have an internet presence in order to both survive and thrive. If you’re not online, the only people who will likely find you are the ones that walk by your business. Plus, even they might not want to set foot inside if they can’t...
Read More
If you want to escape from the big five (Facebook, Twitter, Instagram, YouTube and Pinterest) and their predatory data- thieving ways, there are alternatives. These options may not have your next-door neighbour, that chick from the pub and Aunty Mary on it, but these non-mainstream groups have an appeal of their own. Less hacking, less...
Read More
Historically, email has been the marketing strategy that gave the best ROI. However, social media now is becoming more effective. Here’s how you can combine them to create the ULTIMATE marketing process that creates better conversions. Why email is so effective If email marketing is done well, it can drive a constant stream of traffic...
Read More
1 2