Category

SEO
copywriting guide nz
Copywriting has been touted as the next big career. The ability to spin words into powerful tools to convince otherwise indifferent people to take action is a talent which a lot of people are eager to master everywhere, not just in New Zealand. Are you looking to break into the New Zealand copywriting scene in...
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mobile marketing nz
In a world where 80% of internet users own a smartphone and mobile platforms, such as smartphones and tablets host about 60% of digital media time for users in the U.S. alone, a device-agnostic approach to marketing is no longer an option. Businesses will increase their mobile content marketing strategy in the future, and brands...
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Schema is structured data or microdata, added to your HTML to improve how search engines read your web pages. Today’s SEO requires it be included as part of the influential factors that could affect Google rankings in the future. The schema markup informs the search engine about the content on your site, which in turn...
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mobile seo
Google recently sent notifications to Google Search Console owners warning about the ramp up of to the Mobile Index and the increasing utilization of the Googlebot Mobile crawler. The Mobile Index, is well and truely here. At a basic level, Google wants to retain it’s competitive advantage by improving the quality of it’s search results for all...
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If you run a small business, and aren’t making the most of local SEO, there’s a good chance you are restricting your business’ potential to reach a larger number of customers. Why? According to recent statistics, four out of five consumers make use of the internet to find local businesses where they can find what they need. This means if your business isn’t optimised...
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Top performers in Google’s new mobile snippet hub share some common characteristics. Mimicking these things can help you get your content featured as a mobile snippet. In this article, we’ll review some of the key steps content creators should take if they are aiming to get featured. The Basics SEMRush.com did a complete study of...
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“So you work at an SEO company? So… what is it you guys actually do?” This is by far one of the most frequently asked questions when I tell someone what we do. Often I’ll reply with a short and sweet answer “We get companies more business and better results from search engines,” which always...
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