Category

SEO
website speed optimisation
It’s clear that more and more business is being done online in our fast-paced world, and keeping up with your customer expectations is integral to your bottom line. Perhaps you have an e-commerce site, where your customers can shop online, or maybe your website is an essential tool in generating leads. Either way, your online...
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Voice search has been on a steady but gradual rise for the last few years. That growth is predicted to accelerate over the next 12 months and become what has been dubbed the ‘voice search revolution’.  Optimizing for voice search is no longer optional, it’s a must for all businesses.  What’s Covered in this Guide...
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If you are looking to dominate Google’s search results this year look no further, we’ve got you covered with up to date and practical SEO strategies to ‘start as you mean to continue’, and have a successful year with SEO. What’s Covered in this Guide? Dig Deep: Thorough Content Comes Out on Top Optimising for...
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It’s no secret that ethical or ‘white hat’ link acquisition remains one of the most important (but typically poorly executed) components of effective SEO.  It requires a range of marketing skills to be successful including; content creation, copy writing, social amplification, networking, outreach, sales, and psychology.
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Almost 91% of content online gets no Google traffic. Why? And more importantly – how can you make sure your content sits in the 9% that gets noticed? In this article we’ll cover how you can ensure that your content gets seen. We’ll recap an Ahrefs study and how this correlates with search traffic, outline...
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Rich snippets make it possible for the information contained on web pages to be better understood by search engines. The term is used to refer to the structured data mark-up which can be added to your existing HTML. With search engines, this has become slightly more advanced, as it’s now used to show users richer search results. This makes it easy...
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Google My Business (GMB) is a free tool that allows small business owners greater control over the way in which their businesses appear in Google Maps and Search. You’ll learn how consumers are searching for your business and where they are doing so, among other features. From reviews and photos to operating hours and location,...
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copywriting guide nz
Copywriting has been touted as the next big career. The ability to spin words into powerful tools to convince otherwise indifferent people to take action is a talent which a lot of people are eager to master everywhere, not just in New Zealand. Are you looking to break into the New Zealand copywriting scene in...
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mobile marketing nz
In a world where 80% of internet users own a smartphone and mobile platforms, such as smartphones and tablets host about 60% of digital media time for users in the U.S. alone, a device-agnostic approach to marketing is no longer an option. Businesses will increase their mobile content marketing strategy in the future, and brands...
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Schema is structured data or microdata, added to your HTML to improve how search engines read your web pages. Today’s SEO requires it be included as part of the influential factors that could affect Google rankings in the future. The schema markup informs the search engine about the content on your site, which in turn...
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