Month

March 2019
Sometimes when you look up a product using Google, you’ll see some listings directly from other websites, which include prices. Those are called ‘Shopping campaign’ ads, and learning how to use them can give you a leg up on the competition. Usually, search engines just send visitors to your website, and it’s up to you...
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Social media is good for more than just sharing pictures of cats and promoting your business. It can also be a powerful tool to help you keep customers happy. In order to do that, however, you’ll need a crash course on how to tackle customer service via social media. Managing customer expectations on social platforms...
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Google Shopping campaigns are a great way to drive more sales on your e-commerce store. However, you’ll face fierce competition in almost every product niche, so you need to know how to make sure the money you spend on ads is put to good use. If you know what you’re doing when it comes to...
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Almost every website needs to attract traffic from search engines if it wants to grow. That means you’ll have to work on its Search Engine Optimization (SEO). The problem is that SEO is a broad field, so breaking it down into multiple categories can help you make better sense of it. Broadly speaking, you can...
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You’ve probably noticed that a lot of businesses list their locations, contact information, and more with Google. That way, when you look them up, you don’t need to hunt for a website to find the information you need. All of this is possible thanks to a service called Google My Business (GMB). With GMB, you...
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These days, if you run a small business, you need to have an internet presence in order to both survive and thrive. If you’re not online, the only people who will likely find you are the ones that walk by your business. Plus, even they might not want to set foot inside if they can’t...
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